Vision and Values

Our Vision

  • To become leaders in the Indian Dairy Industry, while retaining our Indian traditions and family values.
  • Be the first choice for consumers.
  • Give our customers value for money. This will be through improvement in technologies used in our Dairy, thus enhancing the quality of our raw material, our internal processes, and the competency of our people.
  • Productivity enhancement of animals through genetic development programs whereby the farmers too will be benefited.
  • Provide our customers with the cleanest and healthiest milk, for which the focus on nutrition starts from the animals themselves, thus leading to more nutritional milk and milk products.
  • From farming to pharma … Broaden the natural functional applications of milk and milk products, by targeting medicinal, organoleptic, and other pharmaceutical and therapeutical functional values.
  • Seamless flow of data from the plant floor to the board room, facilitating informed and immediate decision making. Transformation of this data into useful domain knowledge, and sharing the domain knowledge obtained back with the plant floor, for employee development.
  • Preserve and showcase our agricultural heritage, and protect local economic interests including the development and education of our rural communities.
  • Maintain sensitivity to environment.
  • Be a preferred employer in our field, and provide an environment that challenges our employees to learn, grow and prosper in an atmosphere of respect and recognition. Our employees will be proud to be a part of the Chitale family.

Our Mission

  • To become leaders in the Indian Dairy Industry, while retaining our traditional and family values
  • Inspire sustained growth for our entire workforce and farmers who have struck up long term partnerships with us
  • Understanding customer needs and protecting their interests to build lifelong relationships and brand loyalty
  • Development of indigenous products, constant research, innovative planning and processes, adaptive technologies and optimal resource utilization
  • Stay at the forefront of technology and management through scientific innovation and creative management approaches


  • A total quality-oriented approach
  • Customer - centric practices and service
  • Process excellence through pioneering technology and automation